PERMATA is a vibrant cultural club at UniCAM dedicated to promoting and preserving the rich heritage of Malay culture. The club serves as a platform for Malay students to deepen their connection to their cultural roots while also offering non-Malay students the opportunity to experience and appreciate the beauty of Malay traditions. Through a variety of activities such as traditional dance, music, language workshops, and cultural festivals, PERMATA fosters unity and understanding among students of diverse backgrounds. By engaging in these events, members gain a deeper appreciation of the values, arts, and customs that define Malay culture, helping to create a more inclusive and culturally aware campus environment.