DIPLOMA IN EVENT MANAGEMENT

Program Name Diploma Event Management (DEM)
MQA Code MQA/PA 8710
Specialisation / NEC Field (National Education Code) 345 – Management and Administration
Duration 2.5 to 3 years
Requirements Pass Sijil Pelajaran Malaysia (SPM) or equivalent with at least THREE (3) credits in any subject
Location Aviation Management College (AMC) DK081(B)
Kolej Pengurusan Penerbangan

No 1, Jalan Dengkil – Kajang 31, Jenderam Hilir, 43800 Dengkil, Selangor Daru Ehsan

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Tuition Fee RM 5,000 per year
PTPTN Funding RM 6,800 per year maximum
Hostel

RM200 per month

PROGRAM INFORMATION:

Event Management by definition is  the application of project management to the creation and development of large scale events such as festivals, conferences, ceremonies, formal parties, concerts, or conventions. It is known that the world is  experiencing a fast growth in organizing international festivals and business events, especially mega events. Internationalization, recognition and importance of the events as an industry are currently paving the way for a proper events management education. It is generally accepted that event management education combines disciplines that come under the umbrella of business, communication or hospitality schools.

Through this program, students will be exposed with event and hospitality identification, implementation and management of customer responses in the workplace. The needs of effective customer oriented employee in event related industries are very essential in order to create a 5 star quality services.  With the involvement in Industrial Training and the delivery of final year project, the learning outcomes can be related to the existing and emergent needs of the profession and the discipline.

PROGRAM AIMS:

 To produce event agents or front desk graduates with the knowledge and skills in both of theory and practical aspects in Event management who meet the requirements in private, travel and hotel industry.

.   To prepare graduate for event management employments in all sectors in measuring the quality level of service in any functions to customers and passenger as per obligatory.

 To produce graduate of event planning, costing and customer service sensitive and can contribute effectively to the community in the field of event management, in the same time, develop higher-level skills in a business and event management.

PROGRAM STRUCTURE

MPU Compulsary Subjects:

  • MPU 2113 Bahasa Melayu Komunikasi 1 or MPU 2163 Malaysia Study
  • MPU 2242 Software Skills
  • MPU 2332 Time Management
  • MPU 2412 Community Service Responsibility

IPTS Compulsary Subjects:

  • EV 1103 Introduction to Events
  • PRP 3204 Project Paper
  • IPT 1308 Industrial Practical Training

Core/Major Subjects:

  • ITM 1204 Incentives Travel Management
  • CSS 2204 Customer Service
  • BSC 3104 Business Communication
  • ANF 2104 Business Accounting
  • LDE 1104 Leadership and Entrepreneurship
  • PMG 1303 Principle of Management
  • AMK 3204 Airline & Airport Marketing
  • EPM 1204 Event Participation Management
  • MMG 3104 Marketing Management
  • EVP 2103 Event Planning
  • ENG 2114 English I
  • ENG 2224 English II
  • PPD 2104 Personal & Psychology Development
  • ECS 2203 Event Costing
  • EVO 2203 Event Operation
  • IMC 2303 Integrated Marketing Communications
  • PRE 2203 Public Relation
  • MNP 1304 Managing People
  • MCE 1204 Introduction to Meetings, Incentives, Conventions and Exhibitions (MICE)

CAREER OPPORTUNITIES:

  • Event Executive
  • Project Executive
  • Customer Service Agent
  • Sales / Marketing Staff
  • Airlines Call Centers
  • Housekeeping Executive
  • Customer Service & Care Executives
  • Space Booking
  • Hotel Executive
  • Guest Services
  • Front Desk Clerks Housekeeping Supervisor
  • Marketing & Advertising Admin
  • Public Relation Office
  • Event Planner
  • F&B Executive

                

Among events that are organized by AMCians